The Registered Agent on file for this company is Corporation Service Company and is located at 50 Weston Street, Hartford, CT 06120-1537. The company's filing status is listed as Active and its File Number is 1188761. It tells a narrative of how the product fits into the fabric of your consumer’s everyday lives - not just the pretty pictures, but also the honest way people interact with your product. Collective Bias, Inc is a Connecticut Domestic Profit Corporation filed On October 15, 2015. “Story selling content gives your brand context. There’s an art to blogging and influencer content to create it in a way that the audience understands that it’s valuable content, not just the selling of a brand,” she said.Īmy Callahan, a company co-founder and chief community officer, said one of the keys to good story selling is promoting a brand while not being in the customer’s face. Collective Bias uses social media to power shopper marketing campaigns for leading brands and retailers, engaging consumers with unique, organic social content to drive awareness and increased sales. Three experiments tested and supported the hypothesis that collective nostalgia-nostalgia that is experienced when one thinks of oneself in terms of a. “So many brands I think early on made the mistake when it came to social media of too much blatant self-promotion. Pavlika said that the company has learned from what hasn’t worked for brands in the past and keeps up with trends by issuing white papers and hosting seminars. For example, they promote 9/11 conspiracies such as this: Important 9/11 Investigation Reveals Undeniable Truth. In review, Collective-Evolution promotes numerous conspiracy theories and pseudoscience.

“I think actually people are understanding what we do more,” as well as the industry as a whole and how important it is for a brand, Pavlika said. Collective-Evolution is owned by Joe Martino and is funded through advertising, paid subscriptions to CE-TV, and donations. Holly Pavlika, the company’s senior vice president of brand strategy, said Collective Bias is “developing a new industry,” which is starting to take hold with more people. The company now averages more than 500 campaigns a year and has expanded to 122 employees with satellite offices in New York, Chicago, Minneapolis, San Francisco, Cincinnati and London.Ĭollective Bias has also been recognized as one of the country’s 25 Most Promising Companies by Forbes and is part of the Inc. The company was founded in 2009 to tell the stories of brands and use that storytelling to increase sales for clients. Collective Bias prides itself on its storytelling or, as the company calls it, story selling.

Collective bias